Feast

Prowl

CREDITS

CLIENT:

Cannes Young Lions / USA Today

AGENCY:

BAGBY
Group Creative Director/Writer: Ted Wahlberg
Art Director: Chris Bailey
Editor: Dave Ayling

PRODUCTION & POST PRODUCTION:

BRIDGES
Chief Creative Officer: Christian Robins
Executive Producer: Selina Hood
Creative Lead: Brian McCauley
Producer: Erin Danneman
Director of Photography: Patrick Lewtschanyn
Production Assistant: Scott Pearce
Studio/Stage: Bridges
Editor: Dave Ayling (BAGBY)
Keying, Compositing, Motion Tracking: Christian Robins, Brian McCauley, Patrick Lewtschanyn, David Tribby
Original Music: Steve Dwyer

ADDITIONAL PRODUCTION:

Banners: Ferro Boyd
Photography: Jeff Marshall:
Design: Emily Schneck
Retouching: Jon Sedgewick
Copy: Jared el Mofty

Bridges recently completed production and post production work on two :30 spots, “Feast” and “Prowl,” for the 2009 USA Today/Cannes Young Lions “Team USA” Competitions.

Conceived by Chicago agency Bagby, each spot features a young creative “lion” learning to “fight for the pride” by joining real lions as they stalk and consume their prey in the wild. Pulsing, heavy metal music underscores the electric atmosphere of the spots.

“Prowl” features a bold and fearless creative talent strutting his stuff alongside a lion strolling across the hot African savannah with leisurely confidence and deadly purpose. As a herd of Wildebeests stampedes past, the young man taunts them with a “want some of this?” gesture. The spots end with the proclamation “It’s time to rule.” In “Feast,” another hungry young creative enthusiastically enjoys some Chinese takeout using chopsticks as he sits among a pride of lions devouring a zebra with claws and teeth furiously engaged.  The message: “Don’t settle for scraps.”

Our team shot live action footage in HD on green screen at the Bridges studio with Bridges’ Patrick Lewtschanyn directing and Creative Lead Brian McCauley serving as visual effects supervisor. All live action footage was shot to match the timing, lighting and scene elements of existing wildlife footage. Our team then keyed selected shots and composited them into the existing footage using After Effects. Final composited shots were delivered to Bagby editor Dave Ayling for incorporation into the final edit which was synchronized with the original music score.

“Bagby, Bridges, metal music, animal parts and visual effects… I think I was born for this job,” said Bridges’ McCauley. “It’s always great to work with Bagby, so we we’re thrilled to be involved in such an important part of their Young Lions campaign.”

“It’s always fun when the audience is yourself,” said Ted Wahlberg, group creative director for Bagby. “With Young Lions we were talking to creatives, so we tried to do something more visceral. Working with Bridges was great because they had no qualms about ‘killing’ a zebra.”