STYLEBOARDS

Indiana-based Ten Adams tapped Bridges to create a series of :15 spots for Witham Health Services. Bridges Creative Lead Mike Kislovsky collaborated with Ten Adams creatives Kris Laufer and Sarah Hasenour to design and produce a four unique spots, each highlighting specific services offered at Witham.

Using the concept boards created by Laufer and Hasenour as a launch pad, we produced a short animatic to relay the intended overall aesthetic for the spots and coordinated the casting in preparation for the HD studio shoot. Kislovsky directed the single day production on our green screen stage to acquire footage for all four spots.

To highlight each story line, our creative team created distinct background scenes using a mix of 2D and 3D graphic elements; each spot was enhanced by it’s individual color treatment. Additionally, each spot featured original music, scored by Joel Corelitz of Underscore Music.

In “Breathe Easier”, we use our character’s interaction with a 3D dandelion to highlight the freedom Witham’s Sinuplasty service provides its patients.

Bridges provided concept development, pre-production, HD green screen production, creative editorial, 2D & 3D motion graphics, keying, compositing, and motion tracking, and finishing for the spots.