Our longstanding creative partnership with Michigan-based Ai Film + Video, Inc. recently presented Bridges with the opportunity to work on Whirlpool’s national spot campaign.

The :30 spot for Publicis NY showcases great deals at Lowe’s on Whirlpool’s line of Gold Appliances.

Comprised entirely of motion graphics and 3D, the spot was created using After Effects and Cinema 4D. The project was led by Bridges’ Chief Creative Officer, Christian Robins, and Selina Hood was Executive Producer.

“Over the last several years, we’ve worked with Penny and her team at Ai Film to produce some fun and challenging work for various Whirlpool brands.  The beauty of collaborating with Penny lies in her trust in us to experiment creatively with her projects.  When the opportunity to add Publicis to our creative mix came along, we were totally on board. ” said Christian Robins.