STYLEBOARDS 

Bridges recently applied our concept-to-completion philosophy to Superstation WGN ’s 2008 Upfront presentation.  Bridges’ creative team, head up by Creative Lead Brian McCauley, provided the concept & design, production, creative editorial and motion graphics for the project.

The presentation features “Reno 911″ stars Thomas Lennon and Robert Ben Garant — appearing in character as Lieutenant Dangle and Deputy Junior  - discussing the offerings Superstation WGN has for the 2008  season.

Working in tandem with Superstation WGN Director of Creative Services, Carrie King, we created a concept and scripts that allowed for plenty of improvisation while presenting the network’s brand in a strategic, informative and entertaining manner.

Superstation WGN Director of Creative Services Carrie King says Bridges’ concept was “fresh, unique and absolutely responsive to the strategic goals and objectives we established.  I found it very effective to work with one creative entity, to help guide the project from concept through completion.”