STYLEBOARDS

When Phoenix-based advertising, marketing and PR shop The Martz Agency needed an innovative and progressive creative partner for a unique and forward-thinking digital media installation, they turned to our team at Bridges Media to make it happen.

Martz and their client, Westgate Living, had concepted and created a digital canvas spanning eight 46” plasma screens, all to be utilized as single piece of of screen real estate — 30 feet wide and three feet tall.

Bridges’s philosophy — the seamless application of creative concept, collaboration, design and execution for any platform — made us a perfect fit for the project from both a technical and a creative standpoint.

We developed an approach that takes a symbolic eye to the surroundings and created custom environments for each area that tells a unique story based on each visitor’s unique interpretation.

The unusually wide aspect ratio of the display required a creative production solution. Our team of eight designers composed the piece using a mix of footage shot with conventional lenses, assets created from high-resolution photos and original 3D to re-interpret the locations in a layout that would maximize the real estate of the eight screens.

Bridges provided concept development, technical consultation, pre-production, HD green screen production, creative editorial, 2D, 3D motion graphics, keying, compositing, and motion tracking, and finishing for the installation.