Styleboards

CREDITS

CLIENT:

Rockit Ranch Productions

PROJECT:

Journey to Sunda

Concept & Script Development: Rockit Ranch Productions & Bridges

PRODUCTION & POST PRODUCTION:

BRIDGES
Chief Creative Officer: Christian Robins
Executive Producer: Selina Hood
Producer: Lisa Chung
Live Action Director: Philip Jones
Director of Photography: Shaun Cloud
Studio/Stage: Bridges
Editor: Mike Russell
Motion Graphics and Compositing: Christian Robins, Mike Kislovsky, Brian McCauley, Jared Willard, Scott Pearce, Caitlin Morris

As Rockit Ranch Productions prepared to open their new Asian concept restaurant, Sunda, they sent CEO and founder Billy Dec around the world in search of the perfect inspiration, food, and most importantly name for the venture. Dec documented his travels across the exotic Asian locales with photography from each city’s experience and compiled the imagery into a photo book entitled “Journey to Sunda”, which served as the inspiration for the viral video piece of the same name, produced by Bridges.

The Bridges team worked with Dec, along with producer & writer Tom Hodges and Bridges associate creative Philip Jones to develop the script and concept for the two-minute viral piece detailing Dec’s journey to find the perfect restaurant name.

“Working with Billy and the Rockit Ranch crew was far too much fun. Their energy levels and creativity are through the roof! It was a truly collaborative experience through the entire process as it touched nearly every one of our team’s hands. The result is a very energetic piece that shows off many of our capabilities, and drove a lot of buzz to Sunda. This project was the start to a wonderful relationship between our two places,” said Bridges Chief Creative Officer Christian Robins.

In one day of green screen production at the Bridges studio, directed by Jones and shot by DP Shaun Cloud, our team acquired footage of Dec and the Rockit Ranch crew, including partners Brad Young and Arturo Gomez, for the live action portion of the video.

With the keyed footage, the post production team, lead by Robins, composited the photography elements along with 2D and 3D motion graphics to tell the story of “The Journey to Sunda”. The project was produced by Bridges Assistant Producer, Lisa Chung.

The piece immediately caught the attention of more than 10,000 YouTubers in the first week as well as praise in Crain’s Chicago Business and Metromix Chicago.